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Pay-per-click (PPC) search in Australia is estimated to grow by 85% this year, with new research from Frost & Sullivan predicting the market to total 130 million Australian dollars this year, up from A$70 million in 2004. The market intelligence firm projects the PPC business to increase to A$350 by 2009 and states that paid… Continue reading Paid Search Fastest Growing Online Area In Australia

With mobile phone networks teetering on the verge of collapse, and the absence of an official information line for several hours, yesterday’s terror attacks saw concerned internet users flock to news websites in search of the latest information.Statistics from internet measurement firm, Hitwise, reveal a 46% increase in visits to online news services, with the… Continue reading Terror Attacks Spark Visitor Surge To News Sites

Speaking at the Edinburgh Radio Festival, Dee Ford, managing director of media giant, Emap Performance, emphasised the importance of building relationships with radio listeners.Unveiling research conducted by Emap, the radio boss explained that audiences wanted personalities and locality from their radio stations, both of which involves more in-depth identification with audiences and a “constant building… Continue reading Emap Takes A Closer Look At Audience Relationships

The Children’s Food Bill campaign has published a major new report detailing the repeated failure of voluntary controls to curb junk food advertising to children. coinciding with the Department of Health’s “Food and Drink Advertising Promotion Forum”, meeting for the first time this morning.The report, Children’s Food Bill – Why we need a new law,… Continue reading Government Fails To Curb Junk Food Advertising to Kids

Media regulator, Ofcom, has advertised a new local FM commercial radio licence to cover the towns of Warwick, Leamington Spa, Kenilworth and the immediately surrounding areas.Ofcom estimates that the new licence could reach coverage of an area with a 15+ population of around 100,000, although the exact coverage will be determined by the location of… Continue reading Ofcom Advertises New Warwick FM Licence

The UK’s film fans were out in force in May, with the latest figures from the Cinema Advertising Association revealing a 0.3% increase in visits year on year, due mainly to the huge success of Star Wars: Revenge of the Sith.The sci-fi epic was by far the highest grossing film of the month, taking £26.8… Continue reading Star Wars Boosts Cinema Audiences In May

WAP usage in the UK continues to perform strongly, with 1.66 billion page impressions viewed in the UK during May, an increase of 14.1% compared to the same period in 2004, according to new figures from the Mobile Data Association (MDA). May enjoyed an average daily total of 53.8 million page impressions viewed, not quite… Continue reading WAP Use Continues To Grow

The importance of radio as a means of communication was raised yesterday by musician and organiser of Live 8, Midge Ure, with the rock and roll legend urging broadcasters to use their platforms to spread the message surrounding Africa and the G8 summit, held in Gleneagles this week.Amidst a week of charity marches and protests,… Continue reading Live8 Organiser Praises Power Of Radio

The Radio Independents Group (RIG) will own all copyrights to the programmes they produce, according to new terms of trade unveiled yesterday at the Edinburgh Radio Festival.After 6 months of negotiations, the RIG and BBC have agreed that Independents will control all distribution rights to their output, while the BBC will take a licence to… Continue reading New Deal Gives Independent Producers Rights To BBC Content

Ulster TV (UTV) has announced the appointment of Scott Taunton as chief executive officer of The Wireless Group (TWG), taking up his new post with immediate effect following UTV’s acquisition of the company last month.UTV acquired TWG in a deal worth around £98 million. Taunton’s appointment sees him replace former chief executive, Kelvin MacKenzie who… Continue reading UTV Appoints Taunton As New Wireless Chief