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The latest IPA Bellwether survey has signalled a downward revision to current marketing budgets in Q2 – the first budget cut recorded for nearly two years. Published by NTC Research on behalf of the IPA, the Q2 Bellwether Report shows a trimming of marketing budgets, reflecting weaker than expected sales and profits as well as… Continue reading Q2 2005 Bellwether: Growing Concern Over Economy Leads To Budget Cuts

Channel 4’s head of sport, David Kerr, is to become the new director of broadcast with British Eurosport, charged with managing all programming, production and promotions for the rapidly expanding digital channel.The move will see Kerr take up his new position at the end of August, reporting to Francois Schmitt, the company’s deputy-managing director of… Continue reading Channel 4 Sports Boss Gets Transfer To Eurosport

New figures from the Office for National Statistics (ONS) show the number of broadband connections in Britain now exceeds that of their dial-up counterparts, marking a sea change in the way consumers access the internet and paving the way for more rich-media content and bandwidth-intensive websites.Adoption of broadband connections has exceeded that of dial-up for… Continue reading Broadband Penetration Exceeds Dial-Up For First Time

The latest IPA Bellwether survey has signalled a downward revision to current marketing budgets in Q2 – the first budget cut recorded for nearly two years.Published by NTC Research on behalf of the IPA, the Q2 Bellwether Report shows a trimming of marketing budgets, reflecting weaker than expected sales and profits as well as growing… Continue reading Q2 2005 Bellwether:Growing Concern Over Economy Leads To Budget Cuts

Long-serving radio host Jono Coleman is to turn his back on commercial broadcasting, returning to BBC London 94.9 where he began his British broadcasting career in the early 90s.Coleman will present a daily magazine show on the station from 25 July, comprising interviews, topical discussion, listener interaction, humour and music, before taking over the breakfast… Continue reading Coleman Makes Return To Breakfast Radio

Global advertising expenditure is estimated to increase by 4.7% this year, bringing 2005 adspend growth in line with expected GDP growth, according to forecasts published today by media group ZenithOptimedia. The agency’s outlook for 2006 is also positive, with advertising spend estimated to be up 6.1% compared to just 4% for the economy. These latest… Continue reading Global Adspend Growth Forecast In Line With GDP

ITV has announced that it is bringing boxing back to the network as a key part of its sporting portfolio, with a two year deal seeing Europe’s leading boxing promoter, Frank Warren, return to the channel for the first time in a decade.The deal will see ITV1 screen up to eight Big Fight Live shows… Continue reading ITV1 To Bring Back Primetime Boxing

On-demand TV and broadband provider, HomeChoice, has appointed Tullo Marshall Warren (TMW) as its below the line marketing agency following a review of its business ahead of a new campaign due later this year.The new agency will work alongside brand specialists, Mother, in developing the personality of the HomeChoice brand, while TMW will be responsible… Continue reading HomeChoice Signs TMW Ahead Of Marketing Push

Emap Esprit, publishers of the UK’s leading parenting titles Mother & Baby and Pregnancy & birth has teamed up with QuickWise Brand Research to create a continuous research programme, offering fresh and actionable insights into the UK’s rapidly changing parenting market.The key focus of the research, named ‘iMum’ and standing for Insight for Marketing through… Continue reading Emap Launches Planning And Buying Tool For Parenting Market

Telewest has expended the range of its fledgling on-demand service, Teleport, to offer customers access to complete TV series at the touch of a button.The service bolsters the company’s existing on-demand programme portfolio, extending it from around 60 hours of content to over 300 hours, comprising shows from the National Geographic channel, Discovery, LIVINGtv, Bravo… Continue reading Telewest Boosts On Demand Content Fivefold