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The latest addition to the ITV family of channels, ITV4 will launch on the first of November this year, offering viewers a mix of new US drama, top end British drama, comedy, movies, sport, Sci-Fi and factual programming.The new channel will complement the programming on sister channels ITV1, 2 and 3, appealing to a more… Continue reading ITV4 To Launch In November

Widespread broadband adoption combined with the digitisation of music and the emergence of portable digital music players is fundamentally changing the music sector, with industry experts projecting the sector to enjoy a period of strong growth over the coming years. eMarketer’s latest report, Online Music: Downloads, Streaming, Radio, Mobile, shows that listeners are changing the… Continue reading Digital World Transforming Music Industry

General community websites enjoyed the largest rise in online advertising revenue during June 2005, with Nielsen//NetRatings reporting a massive 214% year on year growth to reach $33 million. Adspend on health and fitness websites grew by 80% in estimated revenue to more than $4.5 million, compared to the same period last year, while business websites… Continue reading Strong June For US Online Adspend

Media group Emap, has predicted it’s full-year performance to be in line with forecasts, despite the relatively early point in the new financial year and a “degree of uncertainty” regarding the economic outlook. In a trading statement released by the group, it said that it expects to meet its expectations for the full year, buoyed… Continue reading Emap Predicts 2005 Performance To Meet Expectations

Roly Keating, controller of BBC Two, has launched Ricky Gervais and Stephen Merchant’s much anticipated sitcom, Extras, lauding the new show as having “all the hallmarks of a great BBC Two comedy series” and underlining the station’s commitment to “pedigree comedy.”The much-anticipated new series will feature in the broadcaster’s spring schedule, along with several other… Continue reading BBC Pins Hopes On Extras For Audience Growth

The National Magazine Company has bought coastal lifestyle magazine Coast from Boat International, adding to its portfolio of living style guides and complementing the publishers successful Country Living.The magazine will start being published quarterly, giving NatMags the chance to gauge consumer and advertiser reaction to the publication.Commenting on the acquisition, Duncan Edwards, chief executive officer… Continue reading NatMags Adds Coast To Lifestyle Sector

The Sun has launched online video reports to accompany its web-based news coverage, with the brand extension already providing an increase in hits to the newspaper’s existing website.A source close to the paper’s online operations confirmed that the inclusion of the video reports, which are updated four times a day, have resulted in a rise… Continue reading Sun Spins Off Video Reports To Boost Site Visits

Emap has signed the latest in a long line of cross media deals, securing car manufacturer Toyota for a six-figure deal spanning its flagship brands, FHM, Heat and Kiss.The deal will see Toyota given coverage across Emap’s print, radio and online portfolio, centring around the launch of the car giant’s new model, the AYGO.The campaign’s… Continue reading Emap Signs Cross Media Sponsorship Of Flagship Brands

Commercial radio network, Galaxy, has signed a new deal with T-Mobile to sponsor its live summer broadcasts from Ibiza, with the cross platform promotion including interactive elements to mark the launch of T-Mobile’s new pay as you go price plan.T-Mobile will be featured in eight weekend shows, as well as a four day weekend of… Continue reading T-Mobile To Sponsor Galaxy’s Ibiza Broadcasts

Swedish advertisers are placing greater importance on the internet as an advertising medium, with 72% of 89 advertisers questioned claiming to advertise online, according to a new survey from the Association of Swedish Advertisers (ASA). Banners and co-op adverts were found to be the most common advertising medium, with more than half using search engine… Continue reading Increasing Online Uptake In Swedish Advertisers