GMG Radio’s Smooth FM is to begin airing football coverage from August, with the station’s first sports-coverage provided by a deal with Chelsea FC to carry full commentary rights for the next three seasons.The deal marks the first time that all of Chelsea’s games will be broadcast in London on FM, and signals the first… Continue reading Smooth FM Signs Up For Chelsea FC Coverage
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British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole. Pearson, who publishes the Financial Times and Penguin books, recorded a pretax loss… Continue reading Pearson Makes Upbeat Predictions For 2005
Lord Heseltine, chairman of Haymarket Group, and president of the Chartered Institute of Marketing (CIM) is to chair the Institute of Practitioners in Advertising (IPA) Effectiveness Awards.The high-profile media figure will take the role of chairman for the judging panels, which will be made up of one group comprising client representatives and another with of… Continue reading Lord Heseltine To Chair IPA Effectiveness Awards
Emap’s Magic 105.4 has seen its seemingly unsolvable Mystery Voices quiz solved after 108 days, culminating in the largest cash prize of the last decade, as Bromley Council worker Barbara Way scooped the £81,200 prize to end the station’s marathon promotion.Barbara, aged 51, from Petts Wood, Orpington, finally cracked the Magic Mystery Voice quiz which… Continue reading Magic Promotion Keeps Listeners Glued For 108 Days
The latest estimates from internet research specialist, Point Topic, suggest that over 11 million people now use retail voice over IP (VoIP) services for at least some of their phone calls, marking an increase from just over five million in mid-2004. Point Topic’s figures are based upon the publicly available number of total VoIP subscribers,… Continue reading Worldwide VoIP Subscribers More Than Double
Maiden Outdoor has won the ten-year contract to handle Network Rail’s roadside advertising locations, a deal expected to generate around £350 million in advertising revenues.The contract, which runs from August, will cover 48 and 96-sheet sites in more than 3,000 locations. The contract represents nearly 10% of Britain’s UK roadside market.Welcoming the win, Maiden’s chief… Continue reading Maiden Secures Network Rail’s Roadside Contract
June saw several Hollywood blockbusters dominating the nation’s cinemas, as Star Wars Episode 3: Revenge of the Sith secured a second month as the most popular film choice, despite pressure from Batman Begins, the fifth Batman film featuring a fourth new face behind the mask.Last month saw Star Wars draw a total of 10.5 million… Continue reading June Sees Blockbusters Dominate Cinema
The Daily Telegraph has re-launched its popular Fantasy Football game, with new branding and enhanced interactive elements designed to draw even more players than its previous successful runs.Fronted by the newspaper’s columnist, broadcaster and footballing legend Alan Hansen, the competition will offer more prizes, and new features for the 05/06 football season. In addition, Hansen… Continue reading Hansen To Front Telegraph Fantasy Football Drive
RTL’s acquisition of a 100% shareholding in Five earlier this week has sparked rumours of a takeover bid from the company for Telewest’s programming arm, Flextech. RTL secured complete control of Five after agreeing with United Business Media to acquire the outstanding 35.4% shareholding for £247.6 million (see RTL Seizes Full Control Of Five). The… Continue reading RTL Buyout Sparks Five / Flextech Bid Rumours
New research from interactive specialists, Zip TV, claims that 30% of potential advertising interactors, dubbed ‘Unimpressed Pragmatists,’ are not pressing the red button because there are too few incentives. According to the study, a further 22%, referred to as ‘Apprehensive Stargazers’, are too daunted by the prospect to interact with an ad. The findings, ZipTV… Continue reading Advertisers Urged To Engage Interactive Audiences
