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Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu’s iProspect as its new global media agency of record. 

While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.

Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.

June box office figures totalled £90,317,164; 28% lower than June 2022, which included the release of Jurassic World Dominion and Elvis.

Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.

Ofcom has opened an investigation into GB News over its “Don’t Kill Cash” campaign which urges viewers to sign a petition to have an issue debated in Parliament.

In brief: Senators in France have called on the government to suspend TikTok in France if the social network does not clarify the nature of its links with the Chinese authorities

The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.

Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?