More Industry News articles

Political parties have increasingly been impersonating local newspapers in their campaign materials, but should these be more regulated?

ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.

This year’s Rising Star from the Mediatel Media Research Awards, Katya Des-Etages, shares her perspective on why research matters, her mission to improve inclusion and how industry accolades benefit everyone.

Twitch and football content and media company Footballco are teaming up for a co-sell collaboration with the goal of more directly and “authentically” reaching Gen Z audiences on the livestreaming platform.

GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.

Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes OOH viewership.

Ocean Outdoor has become the exclusive media partner for Allied London’s Spinningfield business and residential quarter and St John’s city centre neighbourhood in Manchester.

Digital marketing analytics company Ask Bosco will host its annual industry charity cycle ride in the Chiltern Hills on 22 September.

Global and Transport for London have denied that an ad circulated online and previously reported in The Media Leader, and other publications, is on either of their systems.

UKTV has launched its first free ad-supported streaming TV (FAST) channels on Samsung TV Plus and Pluto TV.