Omar Oakes is joined by Neil Charles, ITV’s Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.
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At The Future of Gaming conference this month, the metaverse was variously declared “dead in the water”, while others insisted it was “insane” to dismiss the term as nothing more than hype.
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At the PinkNews Awards, CEO Benjamin Cohen criticised Conservative leadership for moving backwards on LGBTQ+ issues.
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Brands are shifting budgets from sales promotion to main media marketing in both “a defensive and offensive manoeuvre” to strengthen their current and future market positions, according to the latest IPA Bellwether report.
President of Disney Advertising Rita Ferro told an audience at Leaders Week London that, for sports and entertainment brands, social media is more than just a marketing tool.