More Industry News articles

Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.

Ofcom has opened an investigation into GB News over its “Don’t Kill Cash” campaign which urges viewers to sign a petition to have an issue debated in Parliament.

In brief: Senators in France have called on the government to suspend TikTok in France if the social network does not clarify the nature of its links with the Chinese authorities

The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.

Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?

Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.

Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.

For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.

Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.