In brief: Microsoft says its goal is to “drive more traffic to publishers in this new world of search”.
More Industry News articles
Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year’s The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.
Ocean Outdoor has today launched DeepScreen® Alive to select 3D screens across Europe, adding real-time data and immersive capabilities to campaigns.
The Media Leader’s new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.
In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
In brief: Dentsu media agencies Carat, iProspect and Dentsu X will be able to access OOH Capital’s consultancy services through its own OOH service platform.
Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.
David Trencher, head of large customer sales, UK, EMEA & Australia at Reddit, shares what he would do if he took a year off work and what he would change when dealing with agencies.
The awards feature 16 categories; the winners will be announced on 11 May at a ceremony in London.
The Government’s proposed Media Bill brings new reforms to UK TV and radio to enable public service broadcasters and commercial radio stations more power to compete with streaming giants.
