Cinema ads have consistently higher levels of memory and personal engagement than other mediums, a new study has found.
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GB News’ commercial director shares the biggest turning points of her career and what is coming up in conversations with clients.
Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Podcasts have more than doubled weekly reach in the UK since 2017, while on-demand music has dipped slightly year-on-year.
MediaSense has appointed Matthew Gardner as chief operating officer to support its international growth plans.
Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.