As well as devising this publication’s rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.
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The Association of Online Publishers has released an open letter accusing “unscrupulous” tech vendors of collecting and selling digital publishers’ first-party contextual audience data without their consent.
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ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.