In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.
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Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.
In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.
Rachel Sutton reveals what skill she learned in lockdown, the phrase she keeps hearing from clients and what she would tell her younger self.
In brief: Sue Unerman has become chief transformation officer on EssenceMediacomX’s senior leadership team after six years as chief transformation officer at MediaCom.
In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.
A trio of media and advertising leaders joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.
Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.