Richard Shotton, the author of ‘The Choice Factory’ and ‘The Illusion of Choice’, discusses his new book and what marketers can learn from studying psychology.
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RTL Group’s adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.
Adludio has secured a £2m investment to launch a fully automated version of its AI-powered mobile advertising platform.
Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.
Nadine Dorries’ Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.
The company says the new roles underline its commitment to having “the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”
Advertising revenue from the out-of-home display will go to conservation charity English Heritage to help pay for repairs to the landmark.
We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.
In brief: Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.
In brief: NewsGuard will test chatbots’ performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.