The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.
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Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.
Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu’s iProspect as its new global media agency of record.
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.
June box office figures totalled £90,317,164; 28% lower than June 2022, which included the release of Jurassic World Dominion and Elvis.
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.
Ofcom has opened an investigation into GB News over its “Don’t Kill Cash” campaign which urges viewers to sign a petition to have an issue debated in Parliament.
In brief: Senators in France have called on the government to suspend TikTok in France if the social network does not clarify the nature of its links with the Chinese authorities
The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.