The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
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In brief: it is the sixth-largest opening weekend in the UK in 2022.
JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
Data from Lumen and TVision’s attention panel reveal how much people’s eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.
NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
WFA study criticises “bad behaviours”.
Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for “new adventures”.
Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.