Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
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There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
In brief: JCDecaux, the largest global outdoor company, has entered into separate agreements to acquire Clear Channel’s businesses in Italy and Spain.
Mike Follett and Karen Nelson-Field join Jack Benjamin for a discussion on the positives, pitfalls, and recent developments within the evolving attention economy.
Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.
PinkNews’ head of brand and agency partnerships shares what the biggest moment of her career so far has been and what clients are talking about this year.
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
In brief: Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.
Major advertisers are having to chase “thinner and thinner margins” as content production becomes “solved” due to rapid advances in AI tech and insights, a leading data analyst for Heinz has claimed.
Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.