Five members of the Future 100 Club attended The Future of Brands last week. Steven Scaffardi sat with them to discuss what they believe the future holds for advertisers.
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Kantar Media has appointed Sky’s chief business officer Patrick Béhar as Global CEO.
In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.
Bauer Media Audio has launched Eurosong Radio, a pop-up station dedicated to the upcoming Eurovision Song Contest.
In brief: The Guardian’s sales director Guy Edmunds has left the publisher after 20 years.
In brief: Twitter will soon offer its users to buy single press articles, Elon Musk announced on Saturday.
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns — the first time the tech behemoth would use images and video as material to make ad creative.
Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.
While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.