Emap and Nissan have teamed up in one of the biggest solus magazine deals. The six-figure campaign will promote the new Nissan 350z across a range of Emap’s men’s titles, including The Face and Arena.Emap Advertising’s Men’s Creative solutions team joined forces with Manning Gottlieb OMD to create a campaign for the brand based around… Continue reading Emap Advertising Secures Major Nissan Promotional Deal
Nivea Deodorant is moving into TV sponsorship for the first time in a £1.7m deal linking the brand with cult drama 24. The series is moving from BBC2 to Sky One for its third series, making it commercially available to UK advertisers for the first time.Carat Sponsorship fought off stiff competition to secure the deal… Continue reading BSkyB Secures Nivea As Six Figure Sponsor Of 24
Radio revenues at GWR Group rose by 12% year on year during the three months to the end of December 2003, thanks to a strong performance from the Local Radio Group (LRG).LRG, which accounts for 70% of GWR’s revenues, posted a 13% jump, following the introduction of a new sales system. Local spend was stronger… Continue reading GWR Group Sees 12% Revenue Rise In Q1
talkSPORT is hoping to increase its breakfast listening share with its biggest cash giveaway. The Wireless Group station will be offering listeners the chance to win £80,000 – reportedly the equivalent of Beckham’s weekly wage – in an on-air promotion beginning next week.Listeners will be asked to phone the station during The Sport Breakfast Show… Continue reading talkSPORT Wades Into Breakfast-Time Battle With £80k Cash Giveaway
The Sunday Telegraph will this week publish a preview of the forthcoming Six Nations Rugby Tournament and will offer readers a free DVD featuring the greatest moments from the competition.The 32-page full colour supplement will feature a team by team assessment and a profile of French coach, Bernard Laporte, written by Paul Ackford, former England… Continue reading Sunday Telegraph Launches Special Six Nations Guide
A fifth of US households now have a high-speed broadband connection to the internet, according to new figures from Jupiter Research. The group reports that by the close of 2003, there were 21.5 million broadband households in the US and this is expected to rise to around 46 million by 2008 – 40% of all… Continue reading A Fifth Of US Homes Now Take Broadband Internet
The battle between Lord Black and Hollinger International over the sale of the company’s newspaper assets became even more litigious last night as Black’s Hollinger Inc announced that it is to counter-sue Hollinger International. In a statement Black’s holding company claims that Hollinger International has engaged in ‘illegal maneuvering’ in order to interfere with the… Continue reading Black Counter-Sues Hollinger International Over ‘Illegal Interference’
A fifth of US households now have a high-speed broadband connection to the internet, according to new figures from Jupiter Research.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
JCDecaux has launched a new outdoor advertising format designed to raise awareness of the benefits of Daimler Chrysler’s smart car, as part of an extensive nation-wide promotional campaign.The new ‘smart site’ billboards have been designed to fill the gap between a row of standard 48-sheets or 96-sheets to illustrate how the car makes constructive use… Continue reading JCDecaux Rolls Out Smart Sites For Daimler Chrysler
Ofcom’s plans to create a one-stop-shop for all advertising complaints would lead to a substantial increase in the number received, according to the Advertising Standards Authority.The industry watchdog is not currently responsible for handling complaints relating to broadcast advertising and forwards them to television and radio watchdogs. However, Ofcom is planning to simplify the existing… Continue reading Watchdog Predicts Rise In Advertising Complaints
