Viacom Outdoor has completed its national sales line-up with the appointment of Simon Mead as its new head of agency sales.The position will see Mead lead two teams responsible for pitching new ideas and creative solutions to agencies. He will work alongside head of specialist sales, Charlie Richardson, who joined the company last September.Mead will… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales
Geoffrey Russell, director of media affairs at the IPA, looks back at how the £4.5 billion merger of Carlton and Granada dominated the media landscape in 2003. He also considers what effect one of the biggest deals in broadcasting history will have on advertisers in the year to come…It’s been a long 12 months.There will… Continue reading NewsLine Column: Don’t Look Back In Anger
Granada Enterprises has secured a deal with cheese manufacturer, Bell UK, that will see its Leerdammer brand become the exclusive £1.5 million sponsor of a new ITV ‘Mystery Dramas’ package.The deal comprises broadcast full sponsorship and off-air marketing of ITV’s brand new package, which includes the forthcoming series of Midsomer Murders, Taggart and a new… Continue reading Granada Brings Cheese To Prime Time ITV Drama
The troubled Interpublic Group has taken steps to ease its financial situation by selling four of its five UK motor racing circuits. The famous Brands Hatch complex has been sold, together with Oulton Park, Cadwell Park and Snetterton to a new company called MotorsportVision for an undisclosed sum. The business is fronted by former racing… Continue reading Chequered Flag Comes Down On IPG Motorsports Empire
Communications regulator Ofcom has set out proposals for new guidelines that could hamper Government plans to make media mergers easier in the newly deregulated marketplace.The cross-media watchdog, which assumed its full responsibilities last week, plans to investigate companies hoping to complete deals that could fall foul of the plurality test amendment to the Communications Act.The… Continue reading New Ofcom Guidelines Could Tie-Up Major Media Mergers
Communications regulator Ofcom has set out proposals for new guidelines that could hamper Government plans to make media mergers easier in the newly deregulated marketplace. The cross-media watchdog, which assumed its full responsibilities last week, plans to investigate companies hoping to complete deals that could fall foul of the plurality test amendment to the Communications… Continue reading New Ofcom Guidelines Could Tie-Up Major Media Mergers
The runaway success of Freeview showed no signs of slowing in the run up to Christmas with sales of set top decoder boxes running at more than 200,000 during December.Estimates show that the increased demand for Freeview over the festive period has pushed the number of UK digital terrestrial viewers towards the 2.5 million mark,… Continue reading Freeview Sales Soar In Run Up To Christmas
Channel 4 saw its audience share fall below the ten percent mark for the first time in over a decade during 2003, according to the latest annual viewing figures from BARB.The data shows that Channel 4’s share of overall viewing dropped by 0.3% during the last twelve months to 9.7%, as the increasing popularity of… Continue reading Channel 4 Sees Audience Share Dip During 2003
The number of text messages sent in one day reached an all time high on New Year’s Day with people across the country sending 111 million seasonal SMS messages to friends and relatives.According to the latest figures from the Mobile Data Association, the number of text messages sent between midnight on 31 December and midnight… Continue reading Record Number Of Text Messages Sent On New Year’s Day
The number of broadband lines worldwide reached 100 million in the final days of 2003, according to analysis of the market by DSL research firm Point Topic.Also On MediaTel Insight Today…Legal Crackdown Scares Off Music DownloadersThe record industry appears to be having some success in its efforts to deter internet users from downloading music files… Continue reading MediaTel Insight: Broadband Reaches 100 Million Lines
