The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can’t lead normal lives.
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The House of Lords has published a report recommending advertising for high carbon or environmentally damaging products should be “restricted”.
In brief: Tesco has appointed EssenceMediaCom to handle its UK media following a competitive pitch.
Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
The ad tier will cost users $6.99/month, and ads will play before and during shows and films.
NABS has launched a practical training course in inclusive leadership to help adland “transform its culture”.
Advertisers inadequately represent over-55s, despite this group accounting for 60% of the UK’s wealth, a study by ITV and System1 has found.
UKTV execs Steve North and Richard Watsham have been given expanded remits as part of a restructure.
Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.