In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
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Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.
News UK has appointed new heads of creative direction for The Sun and The Times who will lead on creative advertising content.
In brief: full-length episodes of Channel 4’s reality shows will land on YouTube at the same time as on All 4.
In brief: McAndrew most recently worked as the launch editor for The Andrew Neil Show at Channel 4.
In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
In brief: ITV’s ‘I’m a Celebrity… Get Me Out of Here!’ final averaged 10.1 million viewers last night, making it the highest rating final since 2018.