More Industry News articles

Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.

More than a decade after The Guardian’s US launch, its latest editor-in-chief wants to expand its investigative footprint.

The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.

In brief: Women in media are being urged to help identify online harms and the issues they face at work by Daily Mirror publisher Reach and the non-profit company Women in Journalism. 

In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.

In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.

In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.

However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.

In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.

Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.