Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
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Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.
Sarah Baumann, managing director of VaynerMedia, has left the agency after three years in the role.
Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.
Nielsen Ad Intel revealed overall adspend in the first half of 2022 had increased by 20% compared to the same time last year.
The IPA has launched a print campaign to highlight the importance of maintaining adspend during a recession.
The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
Richard Bon, Clear Channel’s commercial for Europe, lead reveals the one thing he’d change when dealing with agencies and what keeps coming up in client conversations.
Today we are excited to announce the launch of Mediatel’s latest initiative The Future 100 Club, powered by The Media Leader.
Palmer’s, the cocoa butter brand, will take over a train station to raise awareness about reforestation.