More Industry News articles

Claire Sanderson speaks to The Media Leader about cracking the membership proposition, print and digital strategy and reaching new audiences.

Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.

Advertisers are being advised to treat South Asian Heritage Month as a ‘primer’ for year-round campaigns.

Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.

Discovery has sold its stake in free-to-air TV and radio channel GB News to existing backers Legatum Ventures Limited and Sir Paul Marshall.

Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?

Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.