Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
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NABS has found mental-health related calls to its service are up 128% compared to the same time last year.
When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.
Nandini Jammi and Claire Atkin are taking aim at Fox News, adtech firms, and anyone who stands in the way of defunding harmful online actors.
Financial prospects dropped sharply because of “growing economic headwinds”, while marketing budgets remained “resilient”.
Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?
Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.
Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.
As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.