But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
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Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
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Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
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Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.