Omnicom’s Phil Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
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In brief: the omnichannel attention measurement company has appointed adtech veteran Alex Khan as its EVP, global partnerships as the company opens its first US in New York City.
ITV’s new streaming service ITVX will launch on 8 December, the broadcaster announced today.
In brief: ITV’s launch episode of the new series of I’m a Celebrity…Get Me Out of Here was watched by 9.1 million viewers.
In brief: Meta is planning to lay off “many thousands of employees” beginning this Wednesday at the earliest.
In brief: ITV has announced new measures to integrate sustainability across its business and inspire its audience to make greener choices.
In brief: Former Twitter CEO and co-founder Jack Dorsey has apologized for the layoffs, saying he grew the company size too quickly.
In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.
In brief: Ozone has partnered with integrated creative, marketing, and advertising agency AKA on the capability’s first campaign.
Odeon Cinemas Group, Europe’s largest cinema operator, has launched a new series of pre-show idents which will be shown across its UK and Ireland cinemas.