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Mail Metro Media, the advertising arm of DMG Media, has promoted its heads of digital trading and digital sales with immediate effect.
The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.
Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.
Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.
Tangas originally joined dentsu ANZ as chief commercial officer before her promotion to ANZ CEO in 2019.
