More Industry News articles

Financial prospects dropped sharply because of “growing economic headwinds”, while marketing budgets remained “resilient”.

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.

Love Island’s most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.

In-housing has been increasingly adopted by advertisers over the last two years, according to new research.

The UK subscription video-on-demand market contracted by 488k households over the last three months.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?