In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
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In brief: The BBC World Service has outlined plans to “accelerate” its move to digital.
Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.
Google has announced a slew of updates to Search that will change the way users, shoppers, and advertisers will interact with the platform.
In brief: the figure represents around 1% of total videos posted on the platform, in line with previous reports throughout 2021.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
In brief: The GoodNet has announced a partnership with SeenThis to enhance video and display advertising on its sustainabile ad network.
In brief: Sky was the most highly-valued media owner in the UK, coming in at Number Six in Kantar research.
The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.
In brief: UKTV has fully rebranded its streaming service UKTV Play to ensure it is seen as “modern, compelling and digital-first” in an “increasingly competitive” streaming landscape.