The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?
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Richard Bon, Clear Channel’s commercial for Europe, lead reveals the one thing he’d change when dealing with agencies and what keeps coming up in client conversations.
Today we are excited to announce the launch of Mediatel’s latest initiative The Future 100 Club, powered by The Media Leader.
Palmer’s, the cocoa butter brand, will take over a train station to raise awareness about reforestation.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The cost-of-living crisis has started to impact high-income households since April, new data has found.
France officially banned ads for fossil fuels last week. Is such a media policy actually effective?
Marketers will be able to purchase ads on digital screens in public places including stadiums, airports and bus stops through DV360.
Twitter has begun integrating podcasts into its platform as part of its newly redesigned Spaces tab.
July cinema admissions totalled £13.3m, the biggest month of 2022, but still lagged behind 2019 levels.