The UK Government could spend up to a maximum of £930m over the next three years on media.
More Industry News articles
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
In brief: Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.
In brief: the websites combined are estimated to reach 46 million monthly active users.
More than eight in ten (84%) digital ad professionals believe the industry needs to do more to help reduce emissions, according to new research.
In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
In brief: Disney announced it would appoint tech and media executive Carolyn Everson to its board with the support of activist investor Third Point Management, according to reports.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.
Bloomberg Media brings you an audience deep-dive each month, helping you form strategies that connect your messages with deeply engaged business leaders.
