The UK Government could spend up to a maximum of £930m over the next three years on media.
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In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
In brief: Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.
In brief: the websites combined are estimated to reach 46 million monthly active users.
More than eight in ten (84%) digital ad professionals believe the industry needs to do more to help reduce emissions, according to new research.
In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
In brief: Disney announced it would appoint tech and media executive Carolyn Everson to its board with the support of activist investor Third Point Management, according to reports.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.
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