Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
Showing 3381-3390 of 54,822
More Industry News articles
What have some of the main perks been for employees working four days a week with no pay reductions?
James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.
Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite recession threats, according to new research.
Netflix has signed up to BARB’s independent measurement of TV measurement in the UK, while Disney has been a subscriber since last summer.
In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
Most children aged between eight and 17 years old in UK had at least one social media platform, and many are younger than the minimum age required.
In brief: Mindfulness campaigner and podcaster Jay Shetty took over Piccadilly Lights digital out-of-home screen with a message for World Mental Health Day.