Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
More Industry News articles
Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.
UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.
Nielsen has expanded deduplication of CTV audiences to include new smart TV models.
The first brands to advertise on the new Elizabeth line will be Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes.
Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.
Tangas originally joined dentsu ANZ as chief commercial officer before her promotion to ANZ CEO in 2019.
Unilever and Mediacom discuss what media leaders can do in the fight against climate change
Heineken and dentsu x discuss how to make every pound of media spend drive more growth and impact
The most listened to breakfast programme remains on BBC Radio 2 in Q1 2022, according to latest data from Rajar.
