Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.
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The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
Global has issued a guide to agencies and advertisers around the limits to its terms and conditions set to be introduced to all of its radio ads in December.
Trendy Londoners have returned to city centre shopping hotspots more quickly after Covid-19 lockdowns than equivalent demographics in Manchester, new research from outdoor agency Talon has revealed.
DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.
In brief: Spotify has launched Podsights, a podcast advertising measurement service, across Europe today.
In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
The Future of Media has announced an all-star line-up of industry leaders to take part in the second edition of Who Wants To Be A Media Leader to commemorate Black History Month.