Teletext has submitted a formal expression of interest to the ITC to renew its licence from January 2002. A business plan and details of proposed services has been submitted, on which the ITC is to base its decision as to the amount to be paid to Government over the next ten years. If Teletext were… Continue reading Teletext Looks To Renew Licence
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
Despite the reassuring words of Granada’s chief executive about ITV Digital take-up (see Uptake Up At ITV Digital) and the appointment of a new head of communications (see Tory PR Man Joins Granada), shares in Granada were among the worst media performers of the week, losing over 10% in a week on week analysis, to… Continue reading Sharewatch
The UK’s manufacturing industry is firmly stuck in recession, according to the August Purchasing Managers’ Index (PMI) published by the Chartered Institute of Purchasing and Supply (CIPS) this morning. The PMI dropped from 47.0 in July to 46.4 in August and the rate of decline for a number of key indicators increased during the month.… Continue reading Industry Surveys Show Deepening Gloom For UK Economy
An average of 12.7m tuned into coverage of England’s 5-1 defeat of Germany in the World Cup qualifier on Saturday, giving BBC Sport a welcome boost. Unofficial overnights, which only take into account those watching at home, not those in pubs, suggest that 14.6m tuned in for the final 15 minutes of the match, giving… Continue reading Football Nets 14.6m Viewers
At the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Forecasts). UK estimates were reduced from -0.5% to -0.3%. News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry and today stock in media companies Granada… Continue reading New Zenith Figures Could Indicate Full Consumer Recession, Says ABN
Market research agencies saw profits rise by more than half on average over the last three years, according to research from direct marketing and business publishing company, The Prospect Shop. The group says that market research agencies are in a highly-successful period of growth. Over the past three full accounting years, the average agency saw… Continue reading Market Research Companies Benefit From Three Strong Years
The London Underground, which is the world’s largest transport system, has reappointed Carlson Marketing Group as its booking agent and facilitator for field sales. Carlson has held the contract, involving research into marketing opportunities on the Tube, for the past eight years.Brona Connolly, head of field marketing at Carlson said of her company’s research into… Continue reading Tube Reappoints Carlson
The UK’s manufacturing industry is firmly stuck in recession, according to the August Purchasing Managers’ Index (PMI) published by the Chartered Institute of Purchasing and Supply (CIPS) this morning. The PMI dropped from 47.0 in July to 46.4 in August and the rate of decline for a number of key indicators increased during the month.… Continue reading Industry Surveys Show Deepening Gloom For UK Economy
Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format
