Future Publishing is to close its monthly niche title Total Football after the September issue.Falling advertising revenue and the declining market have been blamed for the closure of the magazine which has seen circulation drop steadily since its launch in 1995.Publishing director for Future’s entertainment division, Robert Price, said: “With the massive expansion of TV,… Continue reading Future To Close Total Football
Great Britain’s leading commercial radio stations saw sales increase by 37% to an average of £5.4 million over the three accounting years to 1999/2000, according to The Prospect Shop‘s Business Ratio report. Profits rose by 101% to an average of £1.3 million last year. “The last three full accounting years have been extremely prosperous for… Continue reading Radio Companies See Medium-Term Profits Growth, Says Report
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
Despite the reassuring words of Granada’s chief executive about ITV Digital take-up (see Uptake Up At ITV Digital) and the appointment of a new head of communications (see Tory PR Man Joins Granada), shares in Granada were among the worst media performers of the week, losing over 10% in a week on week analysis, to… Continue reading Sharewatch
An average of 12.7m tuned into coverage of England’s 5-1 defeat of Germany in the World Cup qualifier on Saturday, giving BBC Sport a welcome boost. Unofficial overnights, which only take into account those watching at home, not those in pubs, suggest that 14.6m tuned in for the final 15 minutes of the match, giving… Continue reading Football Nets 14.6m Viewers
The London Underground, which is the world’s largest transport system, has reappointed Carlson Marketing Group as its booking agent and facilitator for field sales. Carlson has held the contract, involving research into marketing opportunities on the Tube, for the past eight years.Brona Connolly, head of field marketing at Carlson said of her company’s research into… Continue reading Tube Reappoints Carlson
Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format
Japanese telecoms giant, NTT DoCoMo, is set to become the world’s first group to offer the much-hyped third generation – or 3G – mobile phone system. The company this morning announced that it has applied for permission from the Japanese Government to launch the 3G wireless service on 1 October 2001. The system has been… Continue reading NTT DoCoMo Set To Win 3G Mobile Race
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
The UK’s manufacturing industry is firmly stuck in recession, according to the August Purchasing Managers’ Index (PMI) published by the Chartered Institute of Purchasing and Supply (CIPS) this morning. The PMI dropped from 47.0 in July to 46.4 in August and the rate of decline for a number of key indicators increased during the month.… Continue reading Industry Surveys Show Deepening Gloom For UK Economy
