More Industry News articles
UK Advertising revenues have increased on a yearly basis for the first quarter of this year climbing 5.5%, according to figures released by the Advertising Association. Only TV revenue fell, dropping 2.3% to £904.4m, as the effects of last year’s dot com boom became visible. In the US, the picture was far worse with all… Continue reading Insight Analysis: US vs UK, Q1 Ad Revenue Growth Comparisons By Media
ITV have erected a giant full colour banner on the front of the Capital FM building in Leicester Square to coincide with the Gala premier of Tim Burton’s Planet of the Apes tonight.The banner, measuring 22 metres by 15 metres, features the Monkey character from ITV Digital’s current Al and Monkey campaign, dressed in an… Continue reading Giant Monkey Spotted In Leicester Square
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the Internet, despite a continually growing online population who are spending more and more time online each month. Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand… Continue reading Brand Marketing Must Improve To Exploit Potential Online Audiences
The MD of Emap Elan’s contract publishing division, Emap Elan Enterprises, Steve Newbold, has moved on to a new role within Emap only months after being appointed. Newbold’s change of job comes as a result of another short-lived managing directorship, that Neshat Ahmed at Emap Fashion, who was only promoted into the role a few… Continue reading MD Movement At Emap
Recent press reports suggest that AOL Time Warner is to cut more jobs within its America Online division in Virginia. The Wall Street Journal reports that the media giant is struggling to meet financial targets in the current advertising climate. Last month the company reported lower than anticipated revenue growth and AOL Chief Executive Gerald… Continue reading AOL Prepares To Make Further Jobs Cuts
Outdoor spending in the US bucked the downturn to grow 2% in Q1 2001. Whilst this is hardly a huge increase, it is significant coming at a time when total ad spend for the period dropped by 5.5%. The Outdoor Advertising Association of America (OAAA) reports that outdoor spending in the US grew to $1.25… Continue reading US Outdoor Revenues Grow In Q1 2001
After the latest RAJAR results confirmed the increasing popularity of commercial radio (see Newsline), four out of the five top media performers, week on week, were commercial radio stations. Chrysalis put in the best performance with shares climbing 5.03% to close at £2.09, up 10p on the week before.Carlton, which announced the closure of The… Continue reading Sharewatch
The BBC is claiming victory in the battle of the soaps after Friday night’s episode of Eastenders attracted over a million more viewers than ITV’s Coronation Street.The fourth weekly offering of Eastenders, which aired for the first time at 8pm on Friday, attracted average 8.4 million viewers and 41% share, compared to an average 7.3… Continue reading Good Start For Friday EastEnders
CMR, the strategic advertising and marketing arm of Taylor Nelson Sofres, has released its mid-year forecasts for US ad spend in 2001. In June, figures from CMR revealed that Q1 ad spend had dropped by 5.2% on the previous year (see Forecasts) and this decline is reflected in the outlook for 2001. 2000 vs 2001… Continue reading US Ad Spend Will Drop By 2% This Year, Says CMR