Digital media agency i-level has appointed a new MD after its restructure led to the resignation of former MD Alan McCulloch. The new appointee, Nick Gutfreund, will take on an expanded role of group managing director, with responsibility for overseeing all UK and international operations.McCulloch, who had been at i-level since February 2000, is thought… Continue reading New MD For Digital Media Agency
The Direct Marketing Association (DMA) and the AAR are to merge their agency registers in order to create a comprehensive agency search and selection service. The new service, branded DMAAR, will launch in autumn this year.Mike Barnes, director of marketing at DMA said: “We believe that the DMAAR, by setting best practice standards in the… Continue reading DMA To Merge Register With AAR
Research Says Online Ads DeliverThe return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from Jupiter Media Metrix.The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the… Continue reading Research Says Online Ads Deliver
Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy
According to Gartner2, the new business growth research service of Gartner Inc., the Netherlands and Scandinavia measure the highest in flexible business attitudes, and ability to change processes quickly and maximise growth. The UK and Germany are ranked in the second tier of such abilities and France, Italy and Spain are ranked in tier three… Continue reading Netherlands And Scandinavia Poised To Be Profit Leaders In Europe, Says Gartner
According to figures released by the Australian Bureau of Satistics, the six largest ISPs now provide internet access to over 56% (2.2 million) of all Australian net users and the number of ISPs fell by 4% during Q1 2001. The number of Australians online grew by 47,000 in the same period and of the 4… Continue reading Australian Net Access Grows
The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter
IDC is to launch a new research programme to look specifically at developing 3G wireless technology, focusing on the future outlook for the network. IDC describe the 3G network as “a complex platform that is revolutionizing the way voice, data, and broadband multimedia services are supported over a variety of mobile and fixed networks” and… Continue reading IDC Reveals Plans To Monitor 3G Development
Although small businesses are spending less on technology in 2001 than they did in 2000 this is not necessarily a cause for concern, according to IDC’s Small Business Technology Outlook report. The technology market researchers say that although the number of PCs being sold is declining (see Forecasts), so companies’ needs for other technology services… Continue reading IDC Forecasts Mixed Outlook For Small Business IT Spending
China Online reports that the number of internet users in China has risen by 186% year on year on the period to March 2001. The survey by Lantian Market Research Company gathered statistics for 16 Chinese cities and the results show that Beijing, Shanghai and Guangzhou had the highest rate of Internet surfers at 25%… Continue reading Chinese Net Usage Increases
