The Go Racing deal to create a digital horseracing channel (see Go Racing Gets Go Ahead For Racing Channel) appears to be on track again today after collapsing earlier in the week (see Go Racing Deal Could Be Halted By Pre-Race Data Problem).The Go Racing consortium said it had agreed “key commercial terms” with the… Continue reading Go Racing Negotiations Up And Running After False Start
Giant poster contractor, BlowUp Media, has constructed the UK’s tallest poster, a 50 metre high ad for Beck’s Bier, which has been erected at the Royal Exchange House in Leeds.BlowUp Media UK’s managing director, Mark Bracey, said: “After creating London’s largest giant poster on the A40 Westway (see BlowUP Installs Giant Poster Site On London’s… Continue reading UK’s Tallest Poster From BlowUp Media
The chief executives of the five regulators who will form the foundations of OFCOM have appointed management consulting firm Towers Perrin to map the process for its establishment. Towers Perrin will report to a steering group on which the chief executives from the Broadcasting Standards Commission (BSC), the Independent Television Commission (ITC), OFTEL, the Radiocommunications… Continue reading Regulators Prepare For Creation of OFCOM
The Independent Television Commission (ITC) has criticised ITV’s commitment to regional services. ITC chairman Sir Robin Biggam, speaking at an ITC event in Manchester, said that when it came to ITV’s submission to the Government on the Communications White Paper, its comments on regionality could be summed up as “Trust Us”. Describing the cost of… Continue reading ITC Disappointed At Lack Of ITV Regional Commitment
Spend on online streaming promotions and advertising will grow exponentially during the next four years, as residential broadband internet access rapidly increases in the US. This is according to a new report by the Yankee Group. The research says that the fast transfer capabilities of broadband will give businesses the chance to embrace fresh ways… Continue reading Streaming Media Adspend To Reach $3.1bn by 2005, Says Yankee Group
Not a day goes by at present when there isn’t some mention of the dotcom boom fall-out or the advertising slowdown that have plagued media companies so far this year. Revenues at ITV have been particularly hard hit as recent figures from Granada and Carlton have shown. Shares tumble; brokers downgrade; media-land sulks.It is interesting… Continue reading Feature: National Papers’ Display Pages Hold Strong
April figures from Italy confirm that the advertising recession has now reached the only remaining European market to have been showing growth. An analysis by ABN Amro shows that growth in April was just 1.7%, compared to 6.0% in the first quarter. Techonology and telecommunications adspend halved in the month, mirroring the experiences of the… Continue reading Ad Recession Hits Previously Strong Italian Market
To an assembled audience of advertising honchos in Cannes, Jupiter announced yesterday that it was cutting its global online advertising forecasts for 2001 from 47% growth to just 12% due to the extreme uncertainty of the market. Top advertising executives from around the world are in Cannes for the annual International Advertising Festival to compare… Continue reading Jupiter Slashes Online Ad Forecasts
Cable and Wireless was the worst media performer of the day again yesterday, with shares falling 3.58% to close at £4.04, a loss of 15p on the previous day.Maiden’s poor run also continued with stock sliding 2.17%, to finish at £4.50, shedding 10p on the previous day.Taylor Nelson Sofres saw the highest rise among media… Continue reading Sharewatch
Despite the current fall-out in the advertising market and creeping negativity toward all things online, the internet is still as compelling a distribution medium this year as it was last. This is one of the findings of a new report from PricewaterhouseCoopers (PWC) – Global Entertainment And Media Outlook: 2001-2005. The research claims that the… Continue reading Spend On Internet Will Lead Global Media And Entertainment Industry, Says PWC
