BBC Resources has teamed up with an advertising agency to make commercials for corporate clients. MediaArc, the BBC’s design and interactive agency specialising in broadcast design, has joined forces with interactive television ad agency BMPtvi. The company, part of BBC Resources, has already worked on ad campaigns for HSBC, British Gas and ONdigital and will… Continue reading BBC To Make Ads For Corporate Clients In New Partnership
WPP,which announced its 100% acquisition of European PR firm Finsbury last week (see WPP Announces Acquisition Of Financial PR Firm) saw shares slide 4.06% yesterday to finish at £7.80.Reuters was also down 3.43% with a closing price of £9.85, a loss of 35p on the previous day.Future Network which will be restructuring in June (see… Continue reading Sharewatch
A CIA opinion poll has added to the debate about the future success of digital TV (see 50% Of Homes Could Be Digital By 2002, Says Research). With BSkyB planning to integrate its interactive channel Open with the rest of its service, a national survey carried out by CIA Sensor has revealed that interactivity is… Continue reading Interactive TV Yet To Inspire, Says Research
Insight May Round Up Ongoing comparisons with last year’s dotcom marketing boom continued to plague the media sector this month as a swathe of financial results revealed the winners and losers in the media league. BSkyB kicked off with strong results – revenues grew by 27% to £1.7 billion and earnings were up 64% at… Continue reading Insight May Round Up
Capital Radio advertising have signed a sponsorship deal with The Carphone Warehouse to broadcast radio updates about Channel 4’s Big Brother 2. The deal worth £400 000 will allow Capital to bring the latest news from the Big Brother house to listeners up to 24 hours ahead of the TV show.Daily bulletins will be presented… Continue reading New Advertising Deal Brings Big Brother To Capital
More than 50 billion SMS text messages were sent to GSM wireless phones in the first three months of 2001, according to the GSM Association. Considering the popularity of text messaging globally it is predicted that the number of SMS messages sent per month will pass 25 billion by December 2001, up from over 16… Continue reading SMS Usage Could Hit 25 Billion Messages per Month By December
Italian newspaper publisher Class Editori has reported a 34% increase in advertising revenue in its first quarter financial results. However, despite the growth, this shows that the market has deteriorated in March as growth in the first two months of the year was 45%. The outlook for Q2 has become poorer, according to analysts at… Continue reading Class Editori Results Are Below Market Consensus
Over 2.5m people have watched Big Brother live over the internet since the website went live last Friday.The fly on the wall site, which received over 200m hits last year (see Big Brother Website Makes It Into August Top Ten), saw 350,000 people down loading live footage from the house on its opening day, with… Continue reading 2.5 Million Watch Big Brother Online
Emap’s results may have led to the resignation of its chief executive yesterday (see Emap Releases Full Year Results In Line With Expectations), but being in line with expectations, they did not cause a negative effect in the market, with shares in the company ending up 24½p or over 3% at £8.30.Fellow magazine publisher Future… Continue reading Sharewatch
DMG Radio Australia has acquired the new Brisbane FM radio licence in a joint venture with the Australian Radio Network. Brisbane FM Radio Pty Ltd is a joint venture between DMG Radio Australia and the Australian Radio Network. DMG is 25% owned by GWR Group plc and 75% owned by Daily Mail and General Trust… Continue reading DMG Radio Australia Wins New Licence
