Emap’s Kiss 100 has become the latest radio station to use SMS advertising, encouraging over 40,000 listeners to take part in an interactive competition called ‘Hey Sexy’.The competition was developed by Angel marketing to help Kiss increase its reach of the 15-24 audience. Managing director of Angel, Trevor Rudder, said: “The competition was genuinely ground… Continue reading Kiss 100 Gets Sexy With SMS Text Campaign
New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes. Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is… Continue reading Newspapers Will Lose Out To Internet As Usage Increases
According to the reports in the German press, US group Liberty Media is looking to boost its interests in the German cable market (see Insight Analysis: Deutsche Telekom Sells Cable Franchises To Liberty Media) by acquiring a stake in Tele-Columbus, the cable TV service owned by Deutsche Bank. The FT also suggests that Liberty is… Continue reading Liberty Media To Acquire Further German Cable Operators
Johnston Press Sees Positive Second HalfRegional newspaper publisher Johnston Press this morning said that trading for the first five months of the year has been better than expected, with like for like advertising revenues up 3% on the same period last year.In its pre-close period trading statement, Johnston said that despite the prevailing mood of… Continue reading Johnston Press Sees Positive Second Half
Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research published today. A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be… Continue reading PVR Homes To Hit 500m By 2010
Today’s trading statement from global advertising and communications group, WPP, has indicated a slowing of organic growth from within the company, according to analysts at ABN Amro. The broker points to a fall from 6% revenue growth in the first quarter, to ‘almost 4%’ for the first five months of this year. This indicates a… Continue reading Underlying Growth Slows At WPP
Granada has warned of dire consequences for ITV and ONdigital if the changes to media ownership rules are delayed for at least another two years, as seems likely following the opening of Parliament last week (see Communications Bill On Hold This Year). In a leaked correspondence published in this weekend’s Sunday Times, Granada chairman Charles… Continue reading Granada Warns Of ITV Disaster
Dow Jones, publisher of The Wall Street Journal, has unveiled electronic tearsheets for advertisers, providing an alternative to the costly and time consuming process of physically sending newspaper copies to advertisers to confirm that ads have run. Dow Jones has developed the system in partnership with Engage Inc, a marketing software and interactive media company.… Continue reading WSJ Pioneers Electronic Tearsheets
Newly appointed ITV chief executive Stuart Prebble (see Prebble Heads Up An Integrated ITV) has outlined the new management structure which is to oversee the integrated ITV businesses: ITV Channels, ITV Digital and ITV.com.With Rob Fyfe confirmed as managing director of ITV Digital and David Liddiment in place as director of programmes, a director of… Continue reading ITV Chief Unveils Management Structure
Chrysalis Radio is launching its first interactive text messaging campaign, called Galaxy 105 Text Maniacs Club, as part of a move to interact with listeners.Chrysalis Radio’s online sales director, Ian James, said: “We chose to use text messaging as it’s a medium which lends itself to communicating with our core listeners, 15-35 year olds. It… Continue reading Chrysalis Interacts With Text Maniacs
