The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.
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The future of Connected TV advertising will be programmatic, automated and have seamless ad breaks, but “we are not there yet”, industry specialists have warned.
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.
Confidence about the publishing industry has fallen despite 31% year-on-year growth in total digital publishing revenue.
Major changes to the draft Online Safety Bill were put forward by a government committee today.
The Media Plan: LiveScore and Reach have set out to curate a definitive top 10 list of the “most culturally important matches” in British football history.
Anything on the screen is TV, Sir Martin Sorrell told delegates at The Future of TV Advertising Global this week.
The Advertising Association’s Media Business Course (MBC) will return in summer 2022 for media talent with four to five years’ experience.
Adwanted Group has been named one of the biggest players in the French tech ecosystem, a new ranking revealed this week.
Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.