ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.
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The manifesto outlines numerous commitments all agencies should make to fulfil climate and sustainability standards.
Tesco and Channel 4 discuss how TV can translate to brand growth.
Former CEO likens the Government to an “excitable estate agent” and discusses potential bids by ITV, Sky and the BBC.
UK cinema bounced back at the Box Office during the first three months of 2022 as Covid-19 restrictions were fully lifted.
The My Ad Center will let users control the types of ads they are exposed to across Search, Discover, and YouTube.
The evening capped off a ratings win for the BBC on Saturday overall as the UK achieved its best Eurovision result in two decades.
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This challenge is the ultimate test of media memory and advertising acumen.
Social media platform Reddit has deepened its entry into the UK market by agree to sponsor the eight series of ITV’s popular reality-TV show Love Island.
