More Industry News articles

Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.

Digital media data platform DoubleVerify has made its measurement solution available in Europe,  Mediatel News can reveal.

Global media agency Essence has chosen Anna Berry as its UK managing director.

Online-born businesses are increasingly taking to TV advertising as it makes brands more clickable and drives cheaper online journeys.

Paul Rowlinson, a 16-year GroupM veteran, is leaving the WPP media-buying group and the media industry.

Ocean’s board and management believe the company is “undervalued”.

The Media Plan: How does a disposable coffee pod brand use media to get across the message that it has sustainable credentials?

Nielsen had been suspended last month by the company’s parent, WPP’s GroupM, alongside two colleagues.

Paul Keenan, Bauer Media’s president of audio, has been promoted to group chief operating officer and has been appointed to the executive board.

About a quarter of the world’s most popular brands’ Instagram followers are defined as “fake” or “suspicious” accounts, according to new research.