The indie agency’s main brief is to help the IRN-BRU drinks brand return to its heritage.
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Cinema box office revenue improved by 84.7% in the UK & Ireland according to latest figures.
Channel 5 expects “a strong bounce back” from revenue and TV advertising market declines in 2020.
Regional and national newsbrand Reach has launched a data platform and in-house ad tech workshop.
The UK government innovation agency has awarded a six figure grant to a blockchain initiative which aims to process billions of advertising impressions in near real-time.
NBC Universal has struck a deal with RTL AdConnect giving each other access to their premium TV and digital inventory.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.
WPP agency Wavemaker has created and filled the role of global head of applied innovation.
The IPA has awarded six New Year Honours in recognition of “outstanding service to the industry.”