Streaming services like Netflix, Amazon Prime, and Disney+ are set to come under Ofcom’s regulatory remit for the first time.
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With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.
Retail media demand has soared in the past year, according to new figures.
Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.
Woo, an ITV-backed media proposition, has launched today to make wellness accessible, desirable and relatable to Gen Z.
Mobsta has announced that ex-Unilever VP David Porter will take on an advisory role with the company as a non-executive director.