Advanced booking deadlines were reduced last year in response to the pandemic. Is this the future of broadcast advertising? Mediatel News asked media leaders whether longer advanced booking deadlines should be brought back in.
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The Advertising Association has chosen Tesco chief customer officer as its new president for the next three years.
Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.
Advertisers have seen a 10% profit increase due to advertising in newsbrands over the last three years, new research from Omnicom and trade body Newsworks has found.
The Mediatel Connected team has pulled together a free whitepaper looking at the audio market.
The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.
Snap Inc. made its case that it was the video content platform for Gen Z, what they call “the Snapchat Generation”.
The Competition & Markets Authority has fined Facebook £50m after “deliberately” failing to give information to the UK regulator as it investigates the purchase of Giphy.
Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more “shoppable” for advertisers.
Everybody within an organisation is increasingly sharing in the responsibility of building the company’s brand, according to the UK & Ireland MD of Entain.