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KFC, the fried chicken company, launched a “smoky” special build campaign to drive “great taste” brand consideration.

The UK’s ad industry was given a central role on the global stage at Cannes Lions amid international plans to adopt Ad Net Zero.

The paper once known as The Thunderer looks weak after pulling a story about yet more Boris Johnson allegations without explanation.

UKTV has announced it has invested in online start-up EasyGuide in an airtime-for-equity deal.

Entertainment market is forecast to become even more dependent on ads, while VR growth will remain steady despite recent metaverse hype.

The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.

The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.

In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The partnership is Spotify’s largest European deal to date.