A specialist eyewear brand has claimed to have launched the first ever outdoor ad campaign that is tailored specifically for colour-blind people.
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The global travel market lost nearly half its value in 2020 and will take another three years to recover, Zenith’s report explains.
Adapting creative for different channels on the go will help media agencies better execute campaigns, Johnson & Johnson and VidMob told Mediatel News.
It is now 367 days until the first match and advertisers should start preparing their campaigns early, agencies and media owners have warned.
Airbus has broadcast a three-minute video on the Burj Khalifa to showcase its commitment to sustainability.
Andrew Marr is leaving as presenter of the BBC’s flagship political TV programme after 16 years to join Global in an exclusive deal.
Nadine Dorries, the tenth culture secretary in as many years, has said she wants to provide opportunities to get involved in the arts like she experienced back in the 1960s.
ITV2 will host a takeover by the Royal National Institute of Blind people (RNIB) this weekend to promote its Christmas fundraising campaign.
Disney has taken viewing time and share from Netflix, but both companies are eyeing different content and experience strategies.
The IPA’s three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta’s pledge to limit targeting options.