IPC tx is to spend £2m on advertising to support its new-look TV Times. The regional campaign begins on 30 October and includes a television element, the first time the brand has advertised on TV for two years.The 30-second commercials will focus on getting behind the television personality with the tagline “Nobody gets you closer… Continue reading New-look TV Times Unveiled In £2m Campaign
Trinity Mirror has today announced the acquisition of Southnews for £284.6m. The combination of the two regional newspaper groups will increase Trinity’s presence in the South East of England, a lucrative area for advertisers. Under the deal Southnews shareholders will each receive £12.00 per share in cash, a premium of 57% on yesterdayÂ’s closing price.… Continue reading Trinity Mirror Buys Southnews For £284m
Hello! for teenager’s or OK! for kids. Can you imagine that? The thought of a “little brother”-style celebrity lifestyle magazine for the 12-19 year old market left me with a bad taste in my mouth reminiscent of my student days when a good night out was a half-cooked chicken kebab after 10 pints of lager.A… Continue reading First Issue Review: Star
David Elstein, chief executive at Channel 5, has left the channel and been replaced by programming director, Dawn Airey. The channel’s director of sales, Nick Milligan, is to become deputy chief executive.Elstein, who became chief executive seven months before Channel 5 began transmitting in March 1997, is exercising his contractual share options as Channel 5… Continue reading David Elstein Quits Channel 5
Trinity Mirror, the UK’s largest regional publisher, has today announced the acquisition of Southnews for £284.6m. The combination of the two regional newspaper groups will increase Trinity’s presence in the South East of England, a lucrative area for advertisers.Southnews publishes 84 paid-for and free titles in London and the Home Counties and is the tenth… Continue reading Trinity Mirror Buys Southnews For £284m
Media training organisation, Media Circle, have announced the launch of their website, www.mediacircle.co.uk. The site, aimed at UK university and college graduates, provides information and advice on career opportunities in the media industry. The site was created by MediaTel Net, a specialist developer of media web applications. Topics covered include potential career opportunities from media… Continue reading Launches Brief
United News & Media fell 14˝p to 831p as Goldman Sachs reduced its earnings estimates and the Barclay Brothers pulled out of the bidding for the Express Newspaper group (see Bid Rumours Continue To Circulate For Express Group Takeover).United’s former rivals Carlton Communications and Granada Media also suffered losses as ITV advertising growth expectations came… Continue reading Sharewatch
United News & Media has announced two senior appointments. Nick Read is to become chief operating officer of Xilerate B2B, the group’s business-to-business publishing, exhibition and online division. His current position is chief financial officer of Miller Freeman Worldwide. Andrew Nugee is to be promoted to CEO of Xilerate from his role as chief operating… Continue reading Appointments Brief
Virgin Radio has announced the signing of its first ten advertisers on its new online radio service. The group was one of the first to offer separate advertising specifically targeting online listeners last month (see Virgin Launches Separate Branding For Online Radio Stream).Direct Line, monster.co.uk, thesun.co.uk and supergoals.co.uk are amongst the founder advertisers to the… Continue reading Virgin Radio Nets First Online Advertisers
A new report by Jupiter Media Metrix indicates that America’s dominance of the Internet industry may be slipping. The study, which covers markets in Australia, the US, Germany, France, and the UK, estimates that 245 million households worldwide will be online by 2005. It also predicts that the vast majority of growth, as well as… Continue reading US Dominance Of Net May Be Slipping
