Brands have a key role to play in the online world, where shoppers’ main reasons for choosing a website are trust and reliability, according to a new survey from CIA MediaLab. Two thirds of net users trust brands they know from the real world more than pure dotcom brands, yet old economy players have some… Continue reading Word Of Mouth Pushes Online Brands
The Office of National Statistics has announced that the underlying rate of inflation has risen again, after falling to a record low during August (see Inflation Rate Hits Record Low). The underlying rate for September was 2.2%, which remains comfortably below the government’s target of 2.5%.The headline rate also showed an increase on August’s figure… Continue reading Underlying Inflation Rate Up Again After August’s Record Low
Globally, there will be 35 billion emails sent every day by 2005, according to research by International Data Corporation (IDC). By the end of 2000 the volume of mails is already expected to have reached 10 billion per day. Alongside this growth, IDC claims that web browsers will become more popular than standalone email applications… Continue reading 35bn Emails A Day By 2005, Says IDC
Ever been out supping your pint and enjoyed it so much that you wished you could learn about the brand’s historical background? Or thought that the chunks you feed the cat were so cool you wanted them as a screensaver? Probably not, but according to researchers BrandNet, brand websites are becoming essential kit in the… Continue reading Exotic Spam Recipes And Adopting A Ribenaberry – The Rise Of The Brand.com
The Independent Television Commission (ITC) has published its new sponsorship code, which aims at streamlining and simplifying current regulation. For the first time the sponsor’s product may be broadcast and contact details such as telephone numbers and website addresses included, so long as they do not explicitly entice the viewer to purchase or contact the… Continue reading ITC Publishes “Lighter Touch” Regulation For Sponsorship
Shares in TMT companies did not, as a rule, do well yesterday, with Telewest dropping 11p to £1.27, United News and Media 23½p to £7.45 and Daily Mail falling 43p to £9.40, to name just some of the casualties. In this context, BSkyB’s performance, losing just 2p to end at £9.70, was seen as a… Continue reading Sharewatch
The possibility of the final step of consolidation in the UK cable industry emerged again last week as a deal that could see the merger of NTL and Telewest was rumoured in the national press. There is a history of slow consolidation in the cable industry which has arguably resulted in cable, as a delivery… Continue reading Feature: Growth In The UK Cable Industry
Carlton Communications has made a last-minute bid for the British horseracing broadcasting rights, according to reports. The group is believed to have offered £400m for the TV, internet and interactive rights for a 10-year period.Channel 4 withdrew its £250 bid for the new package of rights earlier this year amid factualism within the racing industry… Continue reading Carlton Makes Late Bid For Horseracing Rights
ITV has decided not to submit a tender for the UK broadcasting rights for the next Rugby World Cup in 2003. The news comes despite the fact that the network’s advertising revenues received a major boost during the screening of last year’s tournament, as highlighted by research in brokers such as ABN AMRO (see ITV… Continue reading ITV Will Not Try For 2003 Rugby World Cup Rights
Times Online relaunches today with a new look and extra features. The group announced plans to improve its service in May this year in an attempt to become the most popular online news service (see Times Online Plans Revamp As Report Finds News Services Lacking).The new site offers readers a news ticker feeding a choice… Continue reading Times Online Unveils Revamp
