Reuters was among the best media performers yesterday, jumping £1.18 to end at £12.38. Also doing well was United News and Media, which announced yesterday that it is considering a name change to United Business Media (see United Proposes Name Change As Future Growth Plans Announced), sparking rumours that its newspaper publishing division may be… Continue reading Sharewatch
Further details from research published by the Radio Advertising Bureau (RAB) in its RadioLab survey (see Radio Ads – Three Fifths As Effective For One Seventh Of TV’s Prices, Says Study) have revealed the factors present in effective radio campaigns.One of the most important factors identified was a high level of branding. The survey warns… Continue reading Branding And Likeability Key To Effective Radio Ads, Says Survey
IPC’s online version of music paper NME has relaunched for the second time in two years and now features improved levels of user interactivity. The NME.com site now includes MYNME, which allows registered users to create personalised scrapbooks of NME articles, sign up for news emails about artists, releases and tickets and have a localised… Continue reading NME.com Relaunches With More Interactive Features
Consumers continue to use old media to find information about the internet, according to new research from the Telegraph Group. More than half of respondents said that they were as likely to ask friends or consult newspapers to find out information on the internet as they were to use the net itself. Newspapers were the… Continue reading New Media Still Relies On Old Media, Says Survey
Marks & Spencer’s recent advertising campaign, the first in the company’s history to include TV adverts, included the most talked-about advert in the national press from July-September. This was revealed in Propeller Marketing Communications’ latest “Ads That Make News” survey, which revealed that the retailer’s adverts received more than three times the coverage of the… Continue reading Marks & Spencer’s Bottom Comes Top In ‘Ads That Make News’ Survey
United News and Media has announced that it is to seek shareholder permission to change its company name. Under the new title United Business Media plc, the company is planning build on its core businesses, CMP and PR Newswire, “through a combination of organic growth, investment, partnership and acquisition.”At a presentation this morning, representatives of… Continue reading United Proposes Name Change As Future Growth Plans Announced
This week has seen the launch of BBC Worldwide’s new teen magazine, Star. Linking with the Live & Kicking series of the same name, the fortnightly title focuses on entertainment and celebrities of interest to 12-19 year olds.The first issue has Sarah Michelle Geller as its cover star and features include Backstreet Boy Nick Carter… Continue reading BBC Worldwide Launches Star Magazine
Regional programming will play a strong role in the digital future, according to the chairman of the Independent Television Commission (ITC), Sir Robin Biggam. Speaking in Birmingham yesterday, he said that regionalism and the importance of regional programming has been strongly endorsed by viewers and must be acknowledged by broadcasters.Increased competition from pay-tv broadcasters in… Continue reading Regional Programming Must Be Preserved, Says ITC Chairman
Consumers continue to use old media to find information about the internet, according to new research from the Telegraph Group. More than half of respondents said that they were as likely to ask friends or consult newspapers to find out information on the internet as they were to use the net itself.Newspapers were the biggest… Continue reading New Media Still Relies On Old Media, Says Survey
The price target for Carlton Communications was reduced by Lehman Brothers yesterday, causing shares in the media group to fall by 11p to £5.20. Merrill Lynch raised BSkyB from “neutral” to “accumulate” which raised its share price during the morning, but selling activity in the US meant the the company ended down 11p at £8.91.On… Continue reading Sharewatch
