New research suggests that outdoor advertising can build awareness three times faster than television campaigns, despite being a much less expensive medium. However, the research, undertaken by the Media Edge and revealed at the MRG conference in Munich this year, also showed that awareness decay for outdoor campaigns was around three times faster than for… Continue reading Outdoor Builds Awareness Faster Than TV, Says New Research
UBC Media has announced the appointment of Jennifer Donald as Finance Director for the company. She replaces Matthew Honey who will remain at the company as an executive director and head of the group’s Unique Interactive division. Emily Bell has been appointed to the new role of editor in chief of the Guardian Unlimited network.… Continue reading Appointments Brief
Channel 4 has published its response to the invitation to submit comments on the forthcoming Communications Reform White Paper. Views put forward included an extension of support for the concept of a single regulator, the feeling that Channel 4 should remain a single broadcaster, the assertion that impartiality of access must be a feature of… Continue reading Channel 4 Releases Response To Forthcoming Communications White Paper
Last week the Express Newspapers group was finally sold off, ending years of speculation about when United News & Media would let the papers go. The eventual buyer was OK! publisher Northern & Shell which snapped up the Daily Express, Sunday Express and Daily Star for £125 million. N&S emerged to seal the deal at… Continue reading Feature: Will Northern & Shell Save Express Newspapers From Declining Circulations?
BBC Radio 5 has renewed its contract to broadcast FA Carling Premiership games live. The three-year deal runs from the beginning of the 2001-2002 season and will see Five Live increase its Premiership coverage from 120 to 180 matches per season.Its rival TalkSport has also clinched a deal with the Premier League, however. Kelvin MacKenzie’s… Continue reading BBC Holds Onto Premiership Rights While Talksport Gets Foot In The Door
Last week the Express Newspapers group was finally sold off, ending years of speculation about when United News & Media would let the papers go (see Gossip And Girlie Publisher Takes On Express And Star). The eventual buyer was OK! publisher Northern & Shell which snapped up the Daily Express, Sunday Express and Daily Star… Continue reading Feature: Will Northern & Shell Save Express Newspapers From Declining Circulations?
The latest MMXI survey has revealed little change in the web domains most visited by users in the UK. Most of the top ten sites are search engines or ISP home pages, and Microsoft sites hold four out of the top six positions.The exception to the rule is bbc.co.uk, the internationally successful site which has… Continue reading Internet Top Ten Still Dominated By Search Engines As New MMXI Methodology Introduced
The UK is embracing many aspects of new technology but is still not realising its new potential, according to a new survey from MORI and Egg. The study shows that 14 million people are dependent on their mobile phones; 15 million are online at home; 9 million have digital television; a third of internet users… Continue reading UK Not Realising Potential Of New Technologies
Channel 4 has published its response to the invitation to submit comments on the forthcoming Communications Reform White Paper. Views put forward included an extension of support for the concept of a single regulator, the feeling that Channel 4 should remain a single broadcaster, the assertion that impartiality of access must be a feature of… Continue reading Channel 4 Releases Response To Forthcoming Communications White Paper
Cordiant Communications announced the latest move in its continuing investment strategy yesterday with the acquisition of a German marketing group (see Cordiant Communications Buys Into German Marketing Group). Shares in Cordiant ended up yesterday, by 1½p at £2.56½.Shares in Capital Radio fell yesterday after analysts identified aging DJ, TV presenter and face of Capital Chris… Continue reading Sharewatch
