Ivor Hussein, consumer and research director for Western International Media spoke this morning about the relationship between the consumer and brands. He began by citing the beef crisis as the point at which British consumers began doubting “brands” and pointed out the irony of the media constantly reminding consumers of this and exacerbating the problem… Continue reading MRG Conference: The Relationship Between The Consumer And The Brand
VIPer research came under discussion at the MRG Conference yesterday morning, as Richard Marks, director of RSAB, Katie Rastrick, marketing manager of Opus and Matthew Dodd, senior planner at NI, looked at the benefits of the study as opposed to traditional syndicated surveys.Marks discussed the stages of development of a syndicated survey initiated and driven… Continue reading MRG Conference: How VIPer Research Seeks To Enhance, Not Replace, Existing Research
The Sydney 2000 Olympics saw Great Britain return with an impressive clutch of medals, but did the brands who shelled out the extra cash to become official sponsors of the Games finish in first place as well? The latest research from CIA Sensor suggests that a crowded field meant that victory was not guaranteed.CIA’s survey… Continue reading Research Shows That Sponsors’ Victory Was Not Guaranteed At Sydney 2000
Neil Sharman of News International had the unenviable task of convincing Friday morning’s MRG delegates that people trust the Sun.Research conducted amongst advertisers, media planners, editorial and core readers, began with three hypotheses: that readers trust their newspaper; that this creates a positively pre-disposed environment for advertisers; and that the benefits can be maximised by… Continue reading MRG Conference: Trust Me, I’m A Newspaper
More and more people are turning to the internet to buy products, although many online retailers are still failing to make profits, according to new research by Jupiter Media Metrix. The study looked at the most developed retail markets in Europe, the UK, Germany, Denmark, Sweden, Finland, Norway and France and found that the number… Continue reading Online Shopping To Grow Despite Early Losses
Telewest Communications appears to have put a difficult summer behind it and released third quarter results yesterday which exceeded the market’s expectations. Turnover was reported to have risen by 41.2% to £814m, compared to £576m for the same period last year. Meanwhile earnings before interest, tax, depreciation and amortisation (EBITDA) rose 9% to £180m, up… Continue reading Telewest: Digital Take-Up On Target, Turnover Up Ahead Of Expectations
Yesterday Sheila Byfield, head of consumer insight at Mindshare Worldwide and Paul Dyson, worldwide chairman of ATG at Mindshare, took the floor to explain how the 3D study has provided advertisers with a unique insight into their consumers’ behaviour on many levels.Byfield began by looking at how ‘3D’ works. Those surveyed by TGI were re-contacted… Continue reading MRG Conference: See Your Target Audiences In 3D
Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands, marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
Scottish Radio Holding‘s record annual results (see Scottish Radio Holdings Announces Record Annual Results) unsurprisingly produced a good reaction from the market. News of a 27% profit increase brought shares in the company to £12.12½, up 50p or 4.3%.Cable & Wireless also produced pleasing figures in its interim results (see Cable & Wireless Sees New… Continue reading Sharewatch
