A number of errors in this story have now been amended.A 10pm news bulletin returned to our screens last night, not on ITV, its original home, but on BBC1, kickstarting a ratings war which is expected to be the biggest in history (see News At Ten Slot Sparks Ratings War). Both sides claimed victory after… Continue reading Winners All Round As Terrestrial Channels Go To War
Hot on the heels of recent research about so-called “Silver Surfers” (see Silver Surfers’ Speed Catches Advertisers Unaware) has come the launch of a website, www.fifthmoon.com aimed at the growing number of internet users aged 50 and over.The site’s primary aim is to act as a forum for the views and concerns of this community,… Continue reading Fifthmoon Targets Growing Population Of Over-50s Internet Users
ONdigital has added a further 16% to its subscriber base, taking the total number of subscriptions to its digital terrestrial service to 896,000. The group, which is jointly-owned by Carlton Communications and Granada Media, said the figure was double that for the same period last year.Chief executive Stuart Prebble, said: “In less than two years… Continue reading ONdigital Prepares For Christmas Rush As Subs Reach 896,000
The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently (see AA Predicts 40% Revenue Growth Over 12 Years If New Technology Threat Is Faced). Although overall increases in spend are expected, the breakdown of expenditure for different media is set to… Continue reading Feature: Press And TV The Greatest Casualties Of New Media, Says AA
United News and Media (UNM) admitted that it has recieved a number of unsolicited offers for the Express newspaper group (see Bid Rumours Continue To Circulate For Express Group Takeover). Despite the fact that UNM’s intention to sell has yet to be confirmed, shares in the company ended up 20p at the end of Monday’s… Continue reading Sharewatch
Rumours of Vivendi’s wish to move away from BSkyB (see Sharewatch) were confirmed on Friday when the company announced that it is to dispose of its 22.7% stake in the BSkyB group in order to gain clearance from the European Commission for its merger with Seagram. BSkyB responded by saying that “Any disposal has no… Continue reading Sharewatch
Companies taking part in the Institute of Practitioners in Advertising (IPA)’s Bellwether report have revealed that their total marketing budgets for the current financial year had, on average, been revised down during the third quarter. This is the first time a downward revision has been recorded since data was first collected at the start of… Continue reading Bellwether Report: Marketing Budgets Down During Q3, Says IPA
According to IDC Research, home offices in America are relying more and more heavily on the Internet as an aid to business. Their report “Home Offices on the Internet: Forecast and Analysis, 1999-2004” concludes that by 2004 there will be an estimated 92% connected. There are many factors driving this increase: the availability of internet-ready… Continue reading Internet Use In the Home Office Set to Rise
Coronation Street usually only elicits storms of protest when its time slot is moved because of football coverage. However, during the summer, the Street managed to provoke complaints to the ITC on not one, but two occasions, with varying results.In July and August, one viewer noted that the character of Ken Barlow was involved in… Continue reading Coronation Street’s Book Plugs and Carpark Thugs Come Up Against ITC
The Radio Authority has awarded the local digital multiplex licence for Northern Ireland to Score Digital. Score is owned by Scottish Radio Holdings and has already won similar licences for Edinburgh (see Score Wins Digital Licence For Edinburgh) and Glasgow (see Score Digital Is Sole Bidder For Glasgow Digital Radio Licence).The licence is designed to… Continue reading Radio Authority Awards Digital Multiplex In Northern Ireland
