IPC has poached ITV’s head of marketing, Sam Carter, to join as marketing director for IPC Connect. Carter, who has led the marketing function of ITV and ITV2, having founded the marketing department four years ago, will be moving to the company whose brands include BEME.com and IPC’s women’s weekly magazines. She will join the… Continue reading Appointments Brief
Fears that print versions of magazines and newspapers will lose out to their online counterparts are not backed by the latest research into the habits of the advertisers dream – AB graded 25-54 year olds in economically active households, or “VIPers”.The third wave of research from the VIPer consortium (see VIPer Research To Offer Advertisers… Continue reading Research Shows New Media Can Be Good For Old Media
The BBC’s decision to move its evening news programme to 10pm (see BBC To Broadcast News At Ten) is set to unleash one of the biggest ratings wars in British television history. ITV has responded to dramatic changes to BBC1’s schedule with its own arsenal of populist programming.From 16 October ITV will broadcast extended hour-long… Continue reading News At Ten Slot Sparks Ratings War
A EU ban on all tobacco advertising has been ruled unlawful by the European Court of Justice today. The UK government had been intending to bring in its own legislation based on the European Community Directive on tobacco advertising and sponsorship. This would have taken effect from December last year, but the implementation of the… Continue reading European Court Overturns Ban On Tobacco Advertising
United News and Media received a positive recommendation yesterday, which raised its price by 7p to £7.80. It is still undecided as to whether UNM will accept shares or cash in the sale of its TV assets to Granada. Granada shares ended yesterday down 4p at £4.52.Reuters, which has been performing well recently, suffered a… Continue reading Sharewatch
ITV’s full year advertising forecast has been downgraded by brokers ABN AMRO, in part because of the subdued dotcom spending expected during the second half of this year. The original forecast suggested revenues of around £2,093m, a rise of 7.8% on 1999, but this has been adjusted to a rise of just 4.7%, while ABN’s… Continue reading ITV Yearly Advertising Forecast Downgraded Thanks To Dotcom Slowdown
Online investment is growing fast in the UK, according to new research from Allegra Strategies, which predicts there will by 2.4 million active online trading accounts by 2004. In the last year growth has been around 800%, with more than 300,000 accounts running by the end of this year. Experienced investors were the first to… Continue reading Online Trading Popularity Grows In UK
NRS figures for the six-month period ending August 2000 show a continuing decline in national newspaper readership. A 4.1% drop was recorded overall, with most titles reporting a drop in reader numbers in a year on year analysis.The worst fall came from the Times, which has seen a steep decline in its readership since its… Continue reading National Newspaper NRS Round-Up – August 2000
The independent publisher of Sport First has secured a £3m investment from venture capitalists 3i, which will enable it to embark on increased marketing investment, editorial development and promotion, as well as the national launch of its Friday/Saturday edition.Launched March 1998 (see First Issue Review – Sport First) by founder and publisher Keith Young, the… Continue reading Sport First Secures £3m Investment From Venture Capitalists
The decision given yesterday by the BBC to move its evening news bulletin to 10pm (see BBC To Broadcast News At Ten) where it will directly conflict with ITV’s reinstated bulletin in the new year (see News At Ten To Return To ITV) has provoked renewed calls from ISBA for a single broadcast regulator.“The head… Continue reading News At Ten Conflict Shows Need For Single Regulator, Says ISBA
