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Companies taking part in the Institute of Practitioners in Advertising (IPA)’s Bellwether report have revealed that their total marketing budgets for the current financial year had, on average, been revised down during the third quarter. This is the first time a downward revision has been recorded since data was first collected at the start of… Continue reading Bellwether Report: Marketing Budgets Down During Q3, Says IPA

According to IDC Research, home offices in America are relying more and more heavily on the Internet as an aid to business. Their report “Home Offices on the Internet: Forecast and Analysis, 1999-2004” concludes that by 2004 there will be an estimated 92% connected. There are many factors driving this increase: the availability of internet-ready… Continue reading Internet Use In the Home Office Set to Rise

The Wireless Group has today announced the acquisition of Wave 105 FM, the Southampton-based contemporary radio station. In its first deal since floating earlier this year (see Wireless Group Sets Price For Flotation), TWG is to pay £21.3m to purchase the remaining capital, excluding its current 24.6% stake.The acquisition will complement the group’s existing portfolio… Continue reading Wireless Group Expands Its Southern Portfolio

The proposed acquisition of British Interactive Broadcasting Holdings (BiB), which operates the interactive TV service Open, by BSkyB (see BSkyB Takes Control Of Open, Plans To Improve Look, Feel and Services) should be allowed, providing the satellite broadcaster agrees to provide a clean feed of premium TV to rival distributors, quelling competition concerns.Announcing the decision,… Continue reading BSkyB Must Undertake Clean Feed Guarantee For Open Takeover To Proceed

Viewing of non-terrestrial channels in digital homes slipped slightly during September, helping terrestrial channels gain back audience share. The latest BARB figures show viewing of BBC1 in digital homes increased from 16.4% in August to 19% during September, while ITV increased its share from 15.5% to 17.5% in digital homes.ITV continues to lose out in… Continue reading Digital Round-Up – September 2000: Terrestrials Gain Share In Digital Homes

Granada Media has announced that it is to form an independent internet and broadband company in partnership with high street retailer Boots.The company is to launch a health and beauty information and transactional website and interactive digital television channel in February 2001. Revenues from the venture will come from the sales of around 10,000 product… Continue reading Granada Media Teams With Boots To Create Internet and Broadband Company

Matthew Bannister, head of marketing and communications at the BBC, has resigned from his position and will leave the corporation at the end of the year.Greg Dyke regretted his decision to quit in a statement today: “Matthew has been a great colleague in the short time we’ve been working together and the ideas he has… Continue reading Bannister Quits BBC

Granada Media announced its alliance with high street chemist Boots yesterday, to form an internet and broadband company (see Granada Media Teams With Boots To Create Internet and Broadband Company). News of the deal had no effect on Granada’s shares, which remained at £3.92.WPP jumped 37p to end at £7.30 following a positive recommendation.BSkyB shares… Continue reading Sharewatch

Future Publishing is set to invigorate the video games market with the launch of Video Gamer. The title, which hits the newsstands on 1 November, will be the first in the sector to retail at a price of 99p.With a print run in excess of 200,000 and an initial marketing budget of £300,000, the title… Continue reading Future Prepares For Games Explosion

Business to business websites are failing to capitalise on a large number of potential customers for goods and services, according to new research by internet consultancy Proteus.The online survey asked 385 people who used the internet for business purposes about their experience of the medium. The results showed that while 76% used the internet more… Continue reading Survey Reveals Poor Service From B2B Websites