The Radio Authority is to pre-advertise another radio licence, this time for the FM waveband in Cornwall, for an eight year period from 3 April 2000. The present licence, currently held by Pirate FM, is due to expire on 2 April 2000. Emap’s music title Smash Hits has appointed a new editor. John McKie takes… Continue reading Newsline Brief
Consumer and business publisher Emap has bucked the economic gloom by posting a big jump in profits today.The group, which also has interests in radio and exhibition organising, made a profit of £66.4 million before tax during the six months to 30 September, compared with £47.4 million last year. Turnover was up at £410.2 million… Continue reading EMAP Writes Up Bigger Profits
BSkyB has complained to the Independent Television Commission (ITC) about the current ITV ads which are promoting digital terrestrial television (DTT). The advertisements illustrate how DTT is ‘simpler’ than Sky Digital to install by showing a satellite dish logo with a cross through it alongside the voice-over which says “dish-free digital”.BSkyB, which launched its Sky… Continue reading BSkyB Takes Issue With ITV Digital Ads
IPC Magazines is to have its first masthead programme screened on the cable channel Living, starting from 23 November. The programme is in conjunction with Practical Parenting, and will consist of a series of twelve five minute programmes.Jayne Marsden, editor in chief at Practical Parenting, commented on the development: “This is a fantastic opportunity for… Continue reading Practical Parenting On Television
The Radio Authority has announced the outcome of the public interest test into the proposed acquisition of Choice FM Birmingham by Chrysalis Group and of Kent and Sussex Radio Ltd by DMG Radio. The Authority’s determination in both cases is that the acquisition is not expected to operate against the public interest.In the case of… Continue reading Radio Authority Public Interest Tests
When Martin Sorrell opened the Spring 1997 MRG Conference in Dublin he spoke of his aim that WPP should be able to challenge the likes of McKinseys in offering strategic advice to advertisers.Agencies are well-qualified to do so, he said, but either not highly enough regarded or simply not geared up to provide such lucrative… Continue reading MRG Conference Kicks Off In France
Neil Shepherd-Smith, a consultant already to two JICs, appeared to have his eyes on a third when he queried elements of the new RAJAR Gold Standard methodology at this year’s MRG. He believed the model took no account of the number of spots in a schedule, and that the new standard was flawed enough that… Continue reading “All that Glistens is not Gold”
The consultant Neil Shepherd-Smith was the next to take the stand at this Week’s MRG conference to talk us through the methodology used to create the POSTAR data (see Newsline).Neil first covered the subject of poster panel classification and why it is so necessary to do this. Outdoor is the most difficult medium to research… Continue reading The Future Is Nigh: Poster Classification In The 21st Century
Christina Hartley of IPC Weeklies used a “soap-box” session at the conference to query the validity of NRS and TGI readership data – and in particular the differences between the two surveys. Using examples from Now magazine and TV & Satellite Week which showed significant discrepancies in total audience and audience composition respectively, she asked… Continue reading NRS and TGI – “More Questions Than Answers”
“Advertising avoidance is the biggest issue facing us as media researchers”, said Ivor Hussein, research director of Western International Media, at this years MRG Conference in Nice. “It is an issue that has been ignored for far too long”, he told the conference. It must be accepted that advertising is providing a diminishing return on… Continue reading Who are these “Ad Avoiders”?
