The Direct Marketing Association has announced direct marketing expenditure to be £7.2 billion in 1997. The 1998 Census Of Direct Marketing shows that expenditure is set to continue growing throughout 1998.The three largest growth areas were outdoor/transport, contract magazines and new media. Direct marketing in new media has almost doubled since 1995.Chief executive of DMA,… Continue reading DMA Announce Direct Marketing Expenditure Figures
http://www.erack.com/EMAP Consumer Online (ECO), publisher of websites for FHM, New Woman and Q, amongst others, has appointed internet advertising specialist, DoubleClick, to sell banner ads across its eight websites.ECO’s publishing director, Katarina Strupinska, said: “EMAP provides banner advertisers with unique, branded environments across its leading magazine websites and DoubleClick has a world-class reputation and proven… Continue reading EMAP Consumer Online Hires DoubleClick To Sell Banner Ads
Following speculation (see Scottish Media Gets Results), the Scottish Media Group (SMG) has confirmed that it is planning to launch a new Sunday newspaper. The title will be edited by Andrew Jaspan, formerly of the Sunday Times, Scotland On Sunday and The Observer.The decision to launch another Sunday was made following extensive research which, according… Continue reading Scottish Media To Launch New Sunday Paper
A disagreement has escalated between Hello! magazine and the publisher of OK Magazine, Northern & Shell (N&S), which has led to Hello! launching legal proceedings against its rival.Northern & Shell circulated a letter a couple of weeks ago to advertisers and the trade press, which showed that OK has enjoyed a year-on-year increase of 50%… Continue reading Battle Of The Gossips
The British public is more interested in watching wildlife on television than sex, say the results of a survey conducted for Pace Micro Technology by Gallup, published today. 44% of people surveyed claimed they would be prepared to pay extra to watch wildlife programmes, when only 11% would pay to watch erotic programming.More men would… Continue reading British Prefer Wildlife To Sex On TV, Says Survey
Shares bounced back up again today after yesterday’s heavy losses caused by disappointment at the cut in interest rates by the Bank of England (see Interest Rates Cut By 0.25%) and further turmoil on overseas markets.The FTSE-100 Index of top shares stood up 57.4 at 4,756.3 within moments of opening.
Chrysalis Radio’s Galaxy FM has won the Independent Local Radio Licence (ILR) for the North-East, beating off competition from Capital’s Fun Radio and North East News Radio. The Radio Authority, which advertised the licence earlier this year (see RA Receives 14 Applications North-East ILR Licence), decided this afternoon to grant the licence to Galaxy.Galaxy FM… Continue reading Chrysalis Radio Wins North East Licence
Atlantic 252 is to use a television ad campaign for the first time in five years, which is launching today. The ads promote the station’s flagship Friday and Saturday night dance show, bpm, and follow the press campaign which was conducted during June and July this year.The ad, created by Rapier, will run on MTV… Continue reading Atlantic 252 Returns To Television
Almost a third of people are prepared to pay subscription fees to a pay-TV operator in order to watch more football, or to access a channel that is dedicated to their favourite club. These are the findings of a GALLUP survey of 1,000 British consumers, conducted on behalf of Pace Microtechnology, the digital set-top box… Continue reading Sports Fans Are Willing To Pay For TV Coverage, Finds Survey
The Bank of England is set to reveal whether interest rates are to be cut amid intense pressure from businesses hard hit by the economic squeeze. Business leaders and trade unions are demanding that rates be cut from their current level of 7.5% to boost the economy and improve the competitiveness of British industry.The calls… Continue reading Interest Rates Decision Awaited
